Jonathan is responsible for driving Channel 4’s industry leading commercial innovation agenda through digital, data, sponsorship, product placement, advertiser funded programming and promotions to create integrated and innovative marketing solutions for advertisers.
The most recent of these is Channel 4’s announcement that it will offer advertisers a digital marketplace to buy advertising programmatically – with access to its first party viewer data – on its new on-demand (VOD) platform, All 4, from 2015.
Before working at Channel 4 Jonathan was Managing Director at Vevo (UK) and before that Head of Digital Media and Commercial Development at Five and the Northern & Shell Group’s digital assets, including OK!, Star, New and Express Group Newspapers sites – growing revenues, page impressions and video views. Jonathan also represented Five on the YouView shareholder board and pioneered new strategic partnerships with companies including Google, Facebook, Sony and Samsung.
Jonathan Lewis Job Title Head of Digital Partnership Innovation Company CHANNEL 4