Mark is a recovering account planner who has pioneered the practical application of contemporary behavioral science to the day-to-day business of advertising and marketing. In particular, his award-winning work highlights our social side (what goes on between us, rather than between our ears). This has also found a surprising audience in policy making, political campaigning and (SHHHH!) some Intelligence circles.
His books include Welcome to the Creative Age, HERD and I’ll Have What She’s Having (with Professors Alex Bentley and Mike O’Brien). His latest book CopyCopyCopy (2015) applies these kind of insights to innovation & creativity. He has written for many magazines and newspapers but his favourite piece was double page spread in The Sun about the London Riots (“Come and have a go if you think you’re HERD enough”).