Leila Thabet is the Global Content & Engagement Director at ASOS, the leading online fashion destination for 20-somethings around the world. She oversees all of the brand's content marketing channels; including homepage and on-site content, the print magazine, global social channels (that speaks to more than 21 million engaged customers around the world) and the brand's paid social media offering too.
Before joining ASOS, Leila launched the US division of global social media agency We Are Social, and ran the company as Managing Director for 4 years. During this time, she built a sizeable team from scratch and a commendable client roster that included: Beats by Dre, Netflix, Reebok, Banana Republic, Old Navy, 20th Century Fox, Heineken, Hyatt and Boots.
Leila Thabet Job Title Global Director of Content & Engagement Company ASOS