An industry insurgent who never got the advertising handbook, Brian Schultz challenges consumers, brands and advertisers to look beyond traditional channels to deliver authentic brand experiences around their product. He is an experiential marketing strategist and producer whose roots are in live entertainment. As a partner in Magnetic he comes to this new venture from R/GA where he sat on the management team as Group Director of Live Events and Digital Environments. Prior to R/GA Brian developed, built and managed OuterActive, the Experiential Marketing arm of Crispin Porter + Bogusky. Through a media agnostic approach, Schultz produced integrated campaigns for Google, Volkswagen, Microsoft, Nike, DIAGEO, Budweiser and Coke Zero to name a few. Advertising Age has yet to comment, but there is speculation of a special issue dedicated to his life's work.