As Director of Planning at Twitter UK my role is very simply to help brands to get the most out of Twitter.
Before joining Twitter I was Head of Planning at PHD for 5 years working predominantly on Sainsbury's, Mondelez and Warner Bros for whom I helped create the The Lego Movie Ad Break. Before PHD I spent 8 years at Mindshare working predominantly on Nike and I started out at Zenith Media
I sit on the APG Committee and help to run the IPA's Excellence Diploma.
I spend too much time on trains and I love Wolverhampton Wanderers more than they deserve. I occasionally grumble about both on Twitter @drwilding.