Julie Bernard

As chief marketing officer of Verve, Julie Bernard leads the company’s corporate, product, sales marketing and communications efforts. Most recently, Julie was senior vice president of customer strategy, data science and loyalty at Macy’s, a role in which she helped Macy’s deliver exciting and nationally recognized omnichannel marketing campaigns. Specifically, she was credited with building a best-in-class team that successfully executed inventive initiatives that drove sales and delivered customer relevance, including award-winning highly personalized communications and Macy’s first-of-a-kind coalition loyalty program.

Julie joined Macy’s Marketing in December 2007 as GVP, media and customer analytics after spending two years at XRoads Solutions Group, a boutique consultancy based in New York. Previously, she was SVP, business process design, retail systems and vendor relations at Saks Fifth Avenue Enterprises in New York.

She is a graduate of Hamilton College, graduating summa cum laude with a Bachelor of Arts degree in Government. Julie serves as Vice Chair for the Direct Marketing Association and participates in a variety of industry forums as a keynote speaker.
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