Diana joined NABS as CEO in March 2015. Prior to this she was the executive director for marketing at Barnardo’s and acting deputy chief executive. Diana’s responsibility at Barnardo's included fundraising, the Retail and Trading division and the Media, Brand and Digital Communications teams. Diana joined Barnardo’s in 2002 as head of advertising and communications and steered Barnardo’s through some of its most controversial campaigns including the “cockroach baby” advertising campaign, raising the issues of child poverty and the re-launch of the Barnardo’s brand with the new strapline “Believe in Children”.
Diana has also worked at agencies Brann, Osprey and Lion, working on numerous charity accounts, including Save the Children and the Salvation Army. Now at NABS, Diana’s work has seen her guide the team in the creation and execution of a new brand strategy and positioning, a relaunch of of the Working Parents Programme and the evolution of a number of vital services & initiatives.