As Head of Innovation and Content, Tia champions creative content and innovation across the global Dentsu Aegis Network, with tangible business outcomes at the core. Her focus is on the delivering solutions to client’s business problems rather than creating media firsts.
Previously, Tia worked at WPP for 10 years, eight of which were spent at MediaCom running International accounts then launching and growing the International Content Marketing division.
Tia also built local market experience at Mediacom as the COO for Italy and previous to joining Dentsu Aegis Network she spent time at Maker Studios, working very closely with YouTubers on the development of short-form branded content programmes for the likes of Unilever and Coca-Cola. Since joining Dentsu Aegis Network, Tia has been leading the Burberry account, instilling innovation, creativity and a results focused content strategy into the business at a global level.
Tia Castagno Job Title Global Head of Innovation & Content Company VIZEUM Connect via