A former McKinsey partner, Thomas conducts leadership research—including the world’s largest study, with over 68,000 executive assessments—on what makes for an
impactful marketing executive. He is the author of The 12 Powers of a Marketing Leader
(with Patrick Barwise, London Business School).
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Each year, he gives more than 40 keynotes and seminars for companies, industry associations, and universities. His clients include many of the world’s most prominent companies, including over two dozen from the Fortune 500. Thomas’s research-based concept of customer
leadership brings a new perspective to the world of marketing. It helps leaders develop a top-management view of the marketplace and the organization, so they can shape the C-suite agenda and drive profitable growth.
Thomas Barta Job Title Author, The 12 Powers of a Marketing Leader Connect via