Yvonne O'Brien

As Group Chief Insight and Data Officer, Yvonne is responsible for overseeing the research, insight and econometric teams across Havas Media Group. Her role involves working closely with the Group’s unique data and insight capabilities, namely data and marketing tech consultancy DBi and trends agency SCB Partners to produce market leading insight for clients. Yvonne also plays an instrumental role in the evolution and direction of HMG’s bi-annual Meaningful Brands Research.

Yvonne began her career on the client side at Timex Watches before moving to IPG Mediabrands. During her time there, Yvonne established its Marketing Sciences division which comprised insight, research and analytics for the holding group. She focused on data partnerships and integration of key digital data sets to improve agency insight strategy product.
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