Traci she started her career agency side working at a small sales promotion agency and later at what we would now refer to as an 'Integrated' agency working on the Vauxhall and then General Motors accounts. After taking some time out to travel around Europe Traci landed at ISBA, initially working with both Bob Wootton and Debbie Morrison as a vital Co-ordinator between the Media and Membership Services departments before moving full time into the Consultancy & Best Practice Department. Since she has developed many industry best practice documents relating to her specialist areas which include PR, Branding & Design and Production. Traci has over time ran many of ISBA’s special interest committees as well as managing ISBA’s marketing procurement group - COMPAG. Traci is now a Consultancy Manager handling major agency search and selection projects with ISBA members, so has much experience of the agency pitch process from both the client and agency perspective.