Fran Cassidy has had over 25 years’ experience in the marketing sector- in agencies, as a client, and as a media owner. She has been Marketing Director of broadcasters, cinema and outdoor advertising companies. Fran is a Board Director of The Marketing Society in the UK, and produces the Marketing Society’s Annual Conference. For over 10 years she has run an independent marketing and research consultancy specialising in on line and off line media, marketing services and the entertainment sector, across Europe but also in US, Asia and Latam. She is a professional researcher and focusses upon reputation management and servicing skills in the sector. Fran was one of the founders of the #IPASocialWorks project, assessing examples of measurement of commercial value from social media for their rigour.
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