Samantha oversees branded entertainment activities for FremantleMedia around the world, working with regional commercial and digital teams to deliver brand strategy, lead key relationships with brands and agencies, and maximise advertiser engagement on TV and digital platforms.
She brings a wealth of experience to the role, having been Managing Partner and Director of Channels at Publicis Entertainment in London and Paris where she launched Renault TV in the UK and France. Before that she was Head of Commercial Content at North One Television/All3Media where she launched the Audi Channel on Sky. She’s also overseen channel launches in Italy (Sky Italia), the Middle East (MBC, ART, ERTU) and Romania (National TV).
Reporting into the CEO of the global Digital & Branded Entertainment team Keith Hindle, Glynne is based in FremantleMedia’s London office.
Samantha Glynne Job Title VP Branded Entertainment Company FREMANTLEMEDIA