Bill Swanson

Bill has been working in the media and digital space for over 15 years. He joined PubMatic in 2014, as director of publisher development, and was promoted to the position of country manager, UK. In this role, Bill was instrumental in shaping the UK into a model for other international country operations, signing notable publishers and developing a structure that allowed the business to scale. Now vice president of EMEA, Bill is responsible for growing PubMatic’s portfolio of premium publishers and media buyer partners across the region while ensuring the company is in the best position to capitalize on emerging technology opportunities.
Prior to joining PubMatic, Bill was a consultant advising on digital and commercial strategy, including a two-year stint working on a full-time consulting basis for Kalooga, building their UK and international publisher base. Before Kalooga, Bill worked at The Independent, where he was managing director of all digital assets and

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