Kenyatte Nelson

Kenyatte joined Shop Direct in January 2015 as Group Marketing Director, responsible for the group’s brands, and is the UK’s fastest growing department store with annual sales of more than £850m.

He describes himself as a collaborative, business focused and results-oriented leader, as well as a brand builder, which he believes drives positive change.

Previously to Shop Direct, Kenyatte worked for Proctor & Gamble for 16 years working on some of the largest and most well-known consumer brands across multiple sectors.

Kenyatte is originally from North Carolina and has a son who is one year old.
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