Laurence Buchanan

Laurence is a Partner within EY's Advisory business and leads Digital for the EMEIA region. He works with clients to help them understand and respond to the opportunities and threats posed by disruptive technology.

Laurence’s credentials speak for themselves. With a decade of experience at SAP, where he was EMEA Vice President for CRM and 7 years in Consulting, he is a recognised authority and evangelist on Digital Transformation, Customer Experience and CRM. 

He has worked across a wide variety of industry sectors and client projects including The British & Irish Lions, a global Life Sciences company (Multi-Channel strategy), a start-up UK streaming movies-on-demand business (Interim head of CRM & Digital Marketing / Sales / Service), a FTSE-100 UK Telco / Media company (Customer Experience & CRM Strategy), a global Automotive company (Social Media Analytics).

He was recently recognised as one of the leading CRM vendor influencers worldwide by ZDNet.
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