Jim Hodgkins

Jim leads VisualDNA’s personality based audience insight, targeting and measurement . Always focused on data driven marketing Jim was initially a direct marketer who switched to digital during the dotcom growth era.

Jim believes that new technology and data enables marketers to develop much closer relationships with consumers and that VisualDNA is in an amazing position to help consumers and businesses control how they use data for mutual benefit.

He led Experian’s global and UK Marketing Services businesses from 2008-12 transforming the businesses multi channel marketing strategy. Previously he built Experian’s B2C CreditExpert service empowering consumers to better manage their credit status and identity and launched innovative services finding the best products for consumers using their credit rating.
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