Emily Abbott

As Managing Director of Communicate at Future Thinking, Emily is responsible for overseeing brand and comms effectiveness research, delving deeper into brand and comms strategies and helping clients to grow and communicate effectively. Emily has been in research and insight for over 20 years, having worked in research agency and client side roles during that time.

Emily’s career has spanned many facets of research; from readership to customer loyalty and multi-platform campaign impact. Most recently her interest has been in bringing survey and external data together to help clients better understand how to drive real action through their brand communication. Clients include media owners such as Sky Media, ITV, Channel 4, The Guardian and brands ranging from Nuffield Health to Muller. Emily is passionate about research and ensuring that it delivers ROI by going deep into an organisation to make a real difference.
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