With over 30 years of experience Terrie has played an instrumental role building Nielsen’s Television business in the U.S. Working with Broadcasters, Media Agencies and Local Television Stations, she has a wealth of experience in Television and a rich history with Nielsen and its clients.
Terrie led the launch and success of Nielsen’s Digital Ad Ratings in the U.S. She ran Nielsen’s Advertiser Business supporting all Verticals in their efforts to understand the effectiveness of their Advertising spend.
In January of 2015, Terrie moved to the United Kingdom as Digital Lead for Europe. In this capacity she worked across Nielsen’s client base to help them understand the role of Digital in the media landscape.
Terrie’s role was further expanded to include Managing Director for the UK, as well as responsibility for Germany, France, Spain, Mexico and Brasil.
Terrie Brennan Job Title EVP/General Manager, Advertiser Solutions Company NIELSEN