Michael joined VCCP in 2003 as its 26th employee after a varied previous life working in the music industry and for The Football Association. He was lead strategist for some of VCCP’s most famous award-winning government advertising for the Department of Health (Sexual Health) and Home Office (anti-binge drinking), and carved an outstanding new business record including pitch wins for Hiscox Insurance, Hyundai and easyJet. He was appointed Head of Planning in 2008 and helped VCCP secure its first ever Agency of the Year title in 2009, for Marketing magazine.
He did a two year stint at AMV BBDO, where he led the strategy on Johnson & Johnson, Nicorette, Starbucks, Twinings and the National Lottery’s “Life Changing” brand platform relaunch.
In 2012, he was lured back to VCCP to become Chief Strategy Officer and an integral member of the senior management team, with strategic responsibility across the VCCP global network. He remains closely involved in numerous accounts including Transport for London, Canon EMEA and easyJet, playing a key role in easyJet’s commercial transformation, which led to an array of industry awards from The Marketing Society, IPA Effectiveness Awards and Euro Effies.
He has a degree in Social and Political Sciences from Cambridge University.
Michael Lee Job Title Chief Strategy Officer Company VCCP