Sandy Ghuman

Sandy has over 20 years of experience in direct and digital marketing having worked at companies such as Yell, Experian and most recently Sky.

Sandy has been at Sky since 2013 and is responsible for driving digital data and targeting capabilities including, audience management in Sky’s Data Management Platform (DMP) and the social media landscape. Sitting within Insights and Decision Science, Sandy’s team has leveraged Sky’s rich consumer data set to drive, omni-channel planning and personalisation through optimal targeting, testing and campaign evaluations. Sandy has personally driven the integration, roadmap and the use of various technology products and data to achieve huge digital media efficiencies and improve campaign performance and measurement.

Prior to joining Sky Sandy held numerous posts at Experian successfully planning and delivering B2B campaigns to enterprises, third parties and SME's winning a number of prestigious industry awards.
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