Richard Robinson

Richard is Managing Partner of Oystercatchers, the industry-leading Management Consultancy specialising in accelerating Marketing Performance. Richard specialises in delivering modern Marketing excellence through the creation of disruptively positive change models.

Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency’s P&G business in EMEA whilst leading Publicis Groupe’s African expansion in parallel. In addition Richard has worked for Carlson Marketing Group, and gained extensive brand experience with blue chip brands including Scottish Courage, Scottish & Newcastle Retail, PepsiCo and Orange.

Away from work Richard has been named a Male Agent of Change by the Women’s Business Council, is Vice-Chair of The Ideas Foundation, Board Member of Creative Equals, the first male SuperMomma for SheSays and a regular mentor for The Marketing Academy, NABS 100 Club and Magnificent Generation. Richard is a Columnist for Marketing Week, sometime Brand Expert for Channel 5 News and visiting lecturer for both The European School of Advertising and the ‘CS for She’ programme which finds and empowers the next generation of female creative directors.

When time allows Richard is a remarkably slow marathon runner (London, Edinburgh and Tresco) and has created & directed two highly-acclaimed Mount Everest expeditions with Kenton Cool to send the first tweet from the roof of the world (2011) and fulfill a century old pledge between the IOC and Great Britain to place an Olympic Gold medal on the summit (2012).
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