Chris started his marketing career proper at P&G, and is increasingly aware of how long ago that was as more and more of his team fail to understand cultural references he makes. Currently proud to be the Marketing, Data & Insight Director for one of the UK’s best-known brands, the AA, he’s also worked in luxury goods, telecoms and the travel industry. He studied Geography at Oxford and is traumatised that his son has not picked it as a GCSE. When he’s not trying to figure out what makes consumers tick, he’s a family man, also interested in wine, Italy, and vintage pinball & coffee machines.
Chris Harris Job Title Group Marketing Director Company THE AA