Tracks Venues

In this session...

Brand safety is something that we can all agree is one of, if not the most important issues in the industry today. You could say that brand safety has become the cornerstone of all programmatic buys - but just how seriously are buyers and sellers taking it? Do not miss this panel as we hear from different players in the market and their role in maintaining and advancing a safe, well lit, brand- safe environment for digital advertising.

What You'll Learn from This Session...

  1. Brand safety means a number of things to different people
  2. Collaboration is key
  3. Instilling confidence in the industry

Presented with


Speakers

Steve Wing Managing Director, UK & Nordics Rubicon Project
Phil Duffield Managing Director Ad Cloud EMEA Adobe
Susan Hansford Senior Business Development Manager JICWEBS.org
Ben Walmsley Digital Commercial Director News UK
Charlie Glyn Head of Programmatic Havas Media Group

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Data   Transparency 

Track  Future of Media 

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