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In this session...

Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Join these industry leaders as they discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.


Ruth Mortimer Managing Partner Econsultancy
Kristin Cardwell VP of International Strategy and Business Development Refinery29
Kevin McGurn Chief Sales Officer VEVO
Stefan Mölling Sales Director, Digital Axel Springer
Kate Slesinger Publishing Director, Tatler and Vanity Fair Condé Nast

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Storytelling   Content   Production   Programmatic   Data   Transparency 

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