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In this session...

58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.

Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.

As part of our session, we will be defining what ‘purpose’ means; present research from MediaCom’s Real World Insight team that digs into the societal challenges that consumers really care about.



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What You'll Learn from This Session...

  1. 58% of people say they are more likely to buy a brand if it supports a cause that is important to them.
  2. Increasingly consumers have a greater demand for businesses to behave in a socially responsible way.
  3. In this session we will discuss what ‘purpose’ actually means
  4. Attendees will also be shown key and recent research from MediaCom’s Real World Insight team looking into the societal challenges that consumers really care about.
  5. A great understanding of credible research carried out by MediaCom that shows that brand purpose does work.

Speakers

Helen Brain Strategy Director MediaCom UK Limited
Claire McAlpine Strategy Director MediaCom UK Limited
Pauline Robson Managing Partner, Real World Insight MediaCom UK Limited

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Design   Entrepreneurship 

Track  Impact 

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