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In this session...

Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn’t creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn’t creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who walks out of the pub on top.

Presented with


Erin "Mack" McKelvey Managing Partner, CEO SalientMG
Finlay Clark UK Country Manager Waze
Cristina Constandache VP Global Partnerships Rakuten Viber
Walter Geer Vice President & Creative Director Verve
Richard Simkins Creative Solutions Director Exterion Media

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Design   Data 

Track  Data 

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