Tracks Venues

In this session...

12:55 - WTF IS BLOCKCHAIN?

If you want to stay 'buzzword' compliant do you really need to understand blockchain? Isn't blockchain just a byword for cyrpto-currency, is there really any validity in applying it to the world of advertising technology? In a world challenged by the 'trust tax' you will learn that the hype around blockchain is valid. That it will be as important to the world of value exchange as the internet is to information exchange. That understanding blockchain is not as hard as you thought!
Anne Goodman SVP, BlockChain Ventures

1:15 - CAN BLOCKCHAIN CLEAN UP THE DIGITAL SUPPLY CHAIN?

Wikipedia defines Blockchain as a continuously growing list of digital records, called blocks, which are linked and secured using encryption.

That definition can be applied to the digital supply chain, which as we all know, is fraught with fraud, especially in programmatic, depending on how you buy digital media. So much so that advertisers are now demanding greater visibility than ever before, a claim which has been reiterated by Marc Pritchard of P&G on numerous platforms.

Recently, Blockchain has entered the mainstream and is being hailed as a silver bullet for all commercial sectors. This technology is rapidly gaining momentum especially in the Financial Services sector, which has been through its own crisis.
Ollie Southgate Chief Technology Officer, TRUTH Media Agency
Rupam Davé Senior Associate, Kemp Little LLP
Chris Hill Partner, Kemp Little LLP
Adam Hopkinson COO and Co-Founder, TRUTH Media Agency
Mary Keane-Dawson CEO, The TRUTH Agency
Mario Yiannacou Media & Advertising Manager, ISBA

2:00 - IS ATTENTION & ENGAGEMENT THE NEW CRYPTOCURRENCY?

Explore how transformative blockchain will be for the advertising industry through JC’s 6T’s of Blockchain: Trust, Transparency, Trade, Transaction, Transfer, Transfer, and Track.
Jonathan Oliver Global CCO, Unlockd

Speakers

Anne Goodman SVP BlockChain Ventures
Ollie Southgate Chief Technology Officer TRUTH Media Agency
Rupam Davé Senior Associate Kemp Little LLP
Chris Hill Partner Kemp Little LLP
Adam Hopkinson COO and Co-Founder TRUTH Media Agency
Mary Keane-Dawson CEO The TRUTH Agency
Mario Yiannacou Media & Advertising Manager ISBA
Jonathan Oliver Global CCO Unlockd

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Transparency 

Track  Blockchain 

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