In this session...
We’re seeing acceleration in business decision making by some leading players to match the pace of consumer expectations. In order to win companies need to be more agile than ever before. They must be willing to pivot to match audience behaviour and nimbly navigate an ever changing competitive landscape. Often this means a preference for fast feedback, quick iterations of their products, changing old processes and adapting current thinking to run marketing in new ways.
This fireside chat will explore how to get to running from walking; as a marketer, leader and an organisation.
What You'll Learn from This Session...
- Understand the benefits of being an agile marketer and organisation
- Explore the skills needed to ‘move fast’
- Learn from best practice in agile marketing