Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?
What You'll Learn from This Session...
Intention of GDPR
Position GDPR for the opportunity to become more customer-centric and improve long trust and brand loyalty.
Acxiom & Live Ramp
Head of Law, Company Data Protection Officer