It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Erin "Mack" McKelvey
Managing Partner, CEO
Mgr. Media Strategy, Advanced Measurement Services EMEA
Director, Northern Europe & Global Accounts Marketing Science
GM 2nd Party Data
Managing Director, EMEA
Integral Ad Science