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In this session...

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.


Erin "Mack" McKelvey Managing Partner, CEO SalientMG
Beth Carlson Mgr. Media Strategy, Advanced Measurement Services EMEA Adobe
Kathy Dykeman Director, Northern Europe & Global Accounts Marketing Science Facebook
Dennis Ellis GM 2nd Party Data LiveRamp
Nick Morley Managing Director, EMEA Integral Ad Science
Alex Timbs Head of Data & Attribution Oath

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Transparency 

Track  Data 

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