Tracks Venues

In this session...

From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.

Through a series of lightning talks, panel discussions, and keynote speeches, this year’s event will walk you through how publishers, advertisers, and brands are working together to tackle key industry issues, all while preserving the integrity of your digital content through respectful user experiences. Leaders from media brands, ad tech players and more will also share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead. View Less

What You'll Learn from This Session...

  1. What Millward Brown studies have taught us about successful advertising
  2. How GDPR Affects How Publishers Sell Themselves to Brands
  3. Is ads.txt the solution the industry has been looking for?

9:00 - OPENING REMARKS

Dan Greenberg CEO, Sharethrough

9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH

Ally Stuart Managing Director EMEA, Sharethrough
Lauren Dick Head of Emerging Platforms, Mail Online
Ben Phillips Global Head of Mobile, Mediacom
Rebekah Kennedy Marketing Technology Manager, Heineken UK
Brandon Keenen Senior Digital Commercial Director, CNNIC

9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX

Dan Greenberg CEO, Sharethrough

10:00 - PROGRAMMATIC LIGHTNING TALK

Joel Livesey Director of Partnerships, EMEA, The Trade Desk

10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING

Dan Greenberg CEO, Sharethrough
John Nardone CEO, Flashtalking

10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING

Melinda Staros Research and Insights Director, Sharethrough

10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND

Ben Putley Strategic Partner Director, Sharethrough
Barbara Agus Digital Director International, Time Inc.

11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?

Curt Larson Chief Product Officer, Sharethrough

11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY

Jess Davies UK Editor, Digiday
Joseph Harake Digital Director, OMD UK
Oliver Lewis Director of Digital Strategy & Partnerships, News UK
Alex Payne VP, Ad Platforms, VICE Media
Rhodri Evans Brand Engagement Manager (Europe), Levi Strauss & Co.

Presented with


Speakers

Graeme Hutcheson Director of Digital & Sky AdSmart Sky
Nikola Roberts Digital Brand Marketing Manager TUI
Amy Turner Senior Digital Brand Marketing Executive TUI
Dan Greenberg CEO Sharethrough
Ally Stuart Managing Director EMEA Sharethrough
Lauren Dick Head of Emerging Platforms Mail Online
Ben Phillips Global Head of Mobile Mediacom
Rebekah Kennedy Marketing Technology Manager Heineken UK
Brandon Keenen Senior Digital Commercial Director CNNIC
Joel Livesey Director of Partnerships, EMEA The Trade Desk
John Nardone CEO Flashtalking
Melinda Staros Research and Insights Director Sharethrough
Ben Putley Strategic Partner Director Sharethrough
Barbara Agus Digital Director International Time Inc.
Curt Larson Chief Product Officer Sharethrough
Jess Davies UK Editor Digiday
Joseph Harake Digital Director OMD UK
Oliver Lewis Director of Digital Strategy & Partnerships News UK
Alex Payne VP, Ad Platforms VICE Media
Rhodri Evans Brand Engagement Manager (Europe) Levi Strauss & Co.

Event Details

Event Type Seminar

Related Topic Area  Tech   Business   Culture 

Similar Interests  Data   Native Ads   Transparency   Politics 

Track  Native Ad Forum 

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