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In this session...

With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct "consumer-first" marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.

What You'll Learn from This Session...

  1. The impact of GDPR on digital marketing
  2. Presentation of the GDPR Transparency & Consent Framework
  3. How to implement the framework and what the benefits are for publishers, technology vendors, agencies and advertisers

Presented with


Matthias Matthiesen Director, Privacy & Public Policy IAB Europe
Wilfried Schobeiri Chief Technology Officer MediaMath

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business   Culture 

Similar Interests  Storytelling   Data   Transparency   Politics 

Track  Data 

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