Tracks Venues

In this session...

Brands are increasingly fallen victim to mishaps around viewability, ad misplacement and targeting. In fact, up to 25% of ads go through “click-farms”, resulting in almost $16.5bn dollars wasted across the globe. It is estimated that 12.7% of video ads are at risk globally.

In this workshop, our panellists will examine why this is, how to maintain brand integrity and create a premium environment for brands to advertise online.

Presented with


Speakers

David Brennan Founder Media Native
Johan Boserup Global CEO GroupM Trading
Stéphane Coruble Managing Director RTL AdConnect
Samantha Glynne VP Branded Entertainment FremantleMedia
Cassandra Russell UK Sales Director StyleHaul

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Storytelling   Content   Production   Entertainment 

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