In this session...
In 2017, in an ecosystem estimated to be worth billions, 100 brands brands invested $600M in marketing dollars in eSports for their very first time. Some unlocked value, many more failed. They do say the millennial male is an elusive species - too bad that’s misperception #1 about the esports audience. The world esports and gaming ecosystem is inherently complex, but one thing is clear: brands are eager to connect with these customers. But for many brands, that’s all they know. We're here to help.
Join Duncan McMonagle, Global Head of eSports, Minute Media and a panel pulled straight from the ecosystem as they present unique insights into the community, a ground breaking case study in storytelling and clearly outline the entry points for other brands. The world of eSports is only going to get bigger - make sure you don't get lost.
What You'll Learn from This Session...
- Not all games are created equal
- Fans aren't where you expect to find them
- Traditional sports are moving into eSports
- The opportunity for brands is wide open
- The rules of storytelling still apply