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In this session...

Sailor Jerry is the world’s No 2. Spiced Rum. Exploding onto the scene with more engery than a mosh pit, we grew up with a DIY mentality and a punk rock ethos. In 2017 we needed to f*ck shit up, find new rebels and continue to cement our place in pop culture history.

This is the story of what I’ve learned in anchoring and evolving a brand in party culture - always living by the words of Jerry, "I haven't done my best yet…only my best so far.”


Chin Ru Foo Global Brand Director William Grant & Sons

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content   Production 

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