Tracks Venues

In this session...

Data fuels the digital marketing ecosystem. Offering better insight, optimisation, activation and accountability. GDPR promises to turn much of this on its head. What role will privacy play in the future of data-driven marketing and what are some of the world’s leading marketers doing to get ready for this change?

What You'll Learn from This Session...

  1. How GDPR will impact global marketers
  2. The role of privacy in the future of digital marketing
  3. What marketers need to do to get ready for GDPR and other upcoming data privacy regulations

Presented with


Speakers

Catherine Armitage Senior Public Affairs Manager World Federation of Advertisers
Dan Burdett Head of EMEA Marketing Lab eBay
William Long Partner Sidley Austin
Angelika Westphal GDPR Marketing Lead Europe Mondelez International

Event Details

Event Type Workshop

Related Topic Area  Tech   Business   Culture 

Similar Interests  Data   Transparency   Politics 

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