Tracks Venues

In this session...

Scientists say our brains haven’t evolved in 50,000 years - what’s changed is our technology and the way we consume content. And in today’s mobile and digitally-driven world, content is constantly at our disposal, and every word counts. In this discovery talk, the Managing Director at Sharethrough, Ally Stuart, will highlight the results of a Sharethrough + Nielsen Neuro Lab study and survey to explain the neuroscience behind effective native ad copywriting and why consumers want their ads to be native.

Speakers

Ally Stuart Managing Director EMEA Sharethrough

Event Details

Event Type Seminar

Track  MarTech 

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