Andy is a digital media veteran having worked across industry leading digital brands Yahoo!, Microsoft and Amazon, traditional media brands Sky and The Telegraph and in the start up arena for Wild Tangent, Virool and Tapjoy.
Andy is currently VP of EMEA for Tapjoy, a mobile advertising platform that has led the industry to bring targeted in-app video inventory in to the programmatic marketplace.
For Tapjoy description Tapjoy’s Maximum Impact PlatformTM provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy’s diverse suite of InterplayTM ads including video and rich media to impact performance. Developers utilize our technology and mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 15,000 mobile apps, reaching 550 million monthly active users. A 2016 comScore(TM) study confirmed Tapjoy Interplay® ads deliver an unprecedented 3x lift across all brand metrics. The company works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a global organization with more than a dozen offices worldwide and is headquartered in San Francisco.