Wayne Deakin

Wayne has over 20 years of industry experience and held creative leadership positions in Australia, Europe and the US.
Originally from Australia, Wayne is a failed Pro Surfer who then stumbled into advertising after winning a place at A.W.A.R.D School. After working at agencies in Oz, he worked his way around the world and found time to earn a Masters in Cognitive Sciences along the way.

Prior to coming to London he was a Creative Director at Jung Von Matt. He then helped to build Jam before moving to joint-ECD across the Engine Group.

More recently he was ECD of AKQA London and helped the agency win a number of industry titles and be named as the UK’s most internationally awarded digital agency.

Wayne has won over 500 major awards and his work has been highlighted as best-in-class by award shows and in technology, design and advertising publications around the world.

Wayne has recently been hired by Huge London as ECD, valuing his ability to harness creativity to connect.
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