Catherine Armitage

At the World Federation of Advertisers (WFA), Catherine Armitage provides strategic guidance on some of the digital governance challenges facing advertisers in a data-driven, hyper-connected world. She runs the WFA’s Digital Governance Exchange forum and leads advocacy work in Brussels to represents the voice of marketers on major pieces of privacy regulation (GDPR, ePrivacy). Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe.

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