Coco Masters

Coco Masters is chief producer and global content manager for Nissan Motor. Since starting in 2010 as media manager for then CEO Carlos Ghosn, she has helped usher in Nissan’s global communications strategies focused on video-centric storytelling with a dedicated media team. Her role in London bridges global strategies with the regions to refine content to suit myriad platforms and audiences – a continuous work in progress. She began her career in communications in 2004 at Time Magazine, rising to its Japan bureau chief, and has since written for the Los Angeles Times, Foreign Policy, Monocle and other publications.

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