Kate is a highly experienced search marketing professional with 18 years of industry experience across a variety of search disciplines and is currently specialising in UK Retail.
A member of the original team tasked with bringing Microsoft's search ambitions to the UK in 2006, Kate has since played a part in Bing's growth into a multi-billion dollar business. In her current role she works closely with Bing's Strategic Sales Team to deliver paid search results for advertisers; and insights, research and thought leadership on search. Kate also contributes to the Bing Predicts and PR teams as they formulate predictive outcomes to events based on search analytics data, such as the Scottish Independent Referendum vote in 2014.
Kate Newton Job Title UK Retail Search Insights Manager for Bing Ads Company BING