Will is a creative leader, a designer, an entrepreneur, and a mentor whose interests lie in ideas, design, film, culture, technology and communication.
In 2001 Will co-founded Holler, then a fledgling agency consisting of two cocky upstarts. By 2015 it had grown into a multinational proposition, with 90 talented people in London's flagship, having picked up numerous accolades and awards over the years and recently being honoured as BIMA's Agency of The Year.
His current post as Chief Creative Officer of social video company Brave Bison has taken Will to the forefront of owned and operated, multi-platform channel building in sport and the arts as well as leading branded content relationships with the likes of Shell and P&G across the UK and APAC.
Will stands for intelligent ideas that work for a digital and connected world and has a strategic and conceptual mindset that gets contemporary communications.