Kate Waters

Kate is a founder and Chief Strategy Office of creative agency, Now.

A planner by trade, Kate has over 20 years of experience working in advertising, CRM, digital and PR across brands as diverse as MoneySupermarket, Argos, BT, Ocado, Nestle and New York Bakery. Kate has also worked extensively as an advisor to Government, writing the marketing / communications strategies for a wide range of high profile issues including tobacco control, teenage pregnancy, pandemic flu and nursing recruitment. She is passionate about learning and development, having chaired the IPA's Professional Development Group and worked closely with the APG to develop a number of their most successful courses. Kate is also the current Chair of Gather, the training conference for women in the communications industry, organised by WACL.

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