Sue Todd launched Magnetic, the marketing agency for magazine media, in March 2015, to help customers get the very best return from their advertising spend with magazine media. Working with its partners: Bauer Media, Time Inc., Dennis, H Bauer, Hearst, Immediate Media, Haymarket, Conde Nast, Shortlist and Redwood, Sue and the Magnetic team have a remit to champion the power and vitality of magazine media in all its forms to the marketing and advertising community.
Sue began her career at EMAP as a research executive, working through the ranks to become Marketing and People & Culture Director over a ten year period. From there she spent two years as Marketing Director at CBS Outdoor, before running specialist brand and culture consultancy Wonder for seven years, where her clients included Channel 4, Harrods, MEC, Mediacom, Maxus, Primesight and Grey.
In her spare time Sue is studying psychotherapy, and enjoys karaoke and cycling.