Silvia Sparry

Silvia has worked in the digital industry for 13 years, starting her career in online advertising at Vibrant Media where she launched Operations teams across their European offices and led them through rapid change and growth.
Joining Xaxis UK in 2013, Silvia moved through various roles, building out the Campaign Management, Insights and Analytics functions to meet the increasing demands of the business.

As a key change instigator behind driving Xaxis as ‘The Outcomes Media Company’ forward, her team of traders recently won an internal innovation award to incorporate manual optimisation methodologies for various advertiser goals into the Xaxis AI platform.

Now in her role as Managing Director of Operations, Silvia is responsible for the delivery of some of the most critical initiatives across the business. Leading Product, Supply & Demand, Data & Analytics, Platform Capabilities and Operations for the EMEA Head Quarters to reach our goals and champion AI in the wider market.
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