Emily co-founded Seenit at the start of 2014 having spent 5 years working in production, starting out in feature film at London firm Working Title. After moving to South Africa to become a producer she had a go at creating her own short documentary. It was here that she first came across the power of UGC. She arrived to film a protest and quickly realised a smartphone generation were readily documenting everything they saw. Their footage was personal, current and opinionated. That was when the idea behind Seenit all started.