Dan is Consumer Marketing Director at BT, where he oversees consumer marketing for BT Sport, mobile, broadband and BT TV. He is accountable for the UK’s second largest advertising budget and also leads the CRM function. He is accountable for the sales and churn performance of the Consumer division of BT, a £4bn annual revenue business.
During his time at BT, Dan helped BT Sport grow from zero to five million customers within 9 months, and has delivered BT to number 1 or number 2 in broadband subscriber growth for 8 consecutive quarters.
Prior to BT, Dan spent 8 years at Barclays including roles in marketing and commercial strategy, offshore banking and Barclaycard.
Dan is a Council Member at ISBA and has distant dreams of winning a competitive cycle race.
Dan Ramsay Job Title Consumer Marketing Director Company BT