Mark Syal is MD of Product at Essence, a global data-driven agency and part of GroupM. Mark is responsible for the evolution of Essence’s products with a vision for growth and innovation and is charged with defining the role of brand and performance media across all channels.
Mark has a keen interest in the dynamics between the evolution of media consumption and changes in society; affecting attitudes and behaviours. He is dedicated to setting the direction of where media should be going within marketing to add more value to clients, and create more meaningful and effective advertising experiences for consumers.
During his 25 years in the media industry, he’s worked with some of the leading brands in the UK. Mark is a true advertising native who understood early on that there was something important in digital. Mark joined Essence in February 2013 after having built Walker Media’s digital division from scratch, focusing on delivering the best strategies and campaigns for his clients.
Mark Syal Job Title Managing Director Company ESSENCE